Projects
Max Effort Training Club
Coach, Programming, Nutritional Writing, Brand Identity Development, and Creative Direction.
Max Effort Studio is a virtual training platform and Brooklyn-based studio providing creatives, executives, and athletes with personalized tools, programs, and mindset philosophies to feel confident in themselves.
Max Effort Magazine
Creative Director, Editor-In-Chief, Producer
Max Effort Magazine is a wellness playbook ripe with programs, and perspectives to help readers better care for their bodies, the people, and the world around them. Issue 01 collaborators included MOTIVNY, Lichen, Sofie Pavitt, Austin Smith of Undefeated, Justin Bazdarich of Speedy Romeo, Naomi Otsu, and was sponsored by Allbirds. Currently developing Max Effort ‘mini’ a zine spin on performance nutrition.
Athletic Greens Retreat
Host, Creative Director, Coach, Producer
A weekend to take care of the caretakers. Following AG1’s five pillars of health; rest, nutrition, sunlight, mindfulness, and community we brought together athletes, practitioners, studio owners, and the people who amplify their voices to intentionally recharge. The result was friendships and brand affinity to last a lifetime.
Nike Women's Retreat ft. Away
Host, Creative Director, Coach, Producer
The “E-Suite” was an energy exchange between female entrepreneurs intended to inspire new heights for each other. The 2-day reprieve included daily meditations and restorative movement sessions, workshops, hot/cold and compression therapy, a styling suite in partnership with Nike Women, and travel c/o AWAY.
AMPED Photoshoot ft. Nike Women
Creative Director, Producer, Coach
A 12-week supercharged program that culminated with a photoshoot to celebrate and encapsulate progress. Designed to give women the tools, strategy, and personalized support to lean in to their ‘athlete’ mindset. For most of the women, this was their first ever photoshoot.
Sunset Strength
Coach, Community Lead, Producer
A two-part workout and social experience designed for 50+ guests to find presence and fresh starts through an energizing strength flow. The heat was inescapable, the collective energy was palpable and the effort was intentional ft. Nike Women + Soft Services.
Session Training
Creative & Marketing Director, Brand Strategy, Lead Coach
Developed the creative direction, communication, and brand architecture for Session NYC. Including core marketing initiatives, brand essence, and community development for the studio. As part of this leading a VIP/Ambassador program to enrich the studio with a variety of creative, driven, passionate thought leaders in the community. These VIPs could host events, empower their respective communities through movement.
Session Training
Apparel
Apparel Collections Development
Conceptual development and production of seasonal merchandise including design direction, and fabrication (2019-2020) in partnership with creative collaborators; designers, illustrators, photographers (including Natalie Shields and Naomi Otsu).
Victory Journal
Production, Partnership Development,
Event Curation, Music Programming
Sports & Culture magazine, Victory Journal celebrated the release of a new issue twice annually. We worked with Victory Journal to produce the launch of issues 6 - 13 including event production, creative strategy, & partnerships. For the release of issue 11, we celebrated the women who work in sports & culture by developing a private reception that brought together filmmakers, photographers, editors, stylists, & many more.
Nike NYC Boxtruck
Production, Social Strategy, Artist Management, Post Production
Nike tapped Doubleday & Cartwright to devise a NY-specific broadcast that would honor the subway trains that housed graffiti culture in the 80’s. D&C devised a five-part video & photo series with local graffiti artists. We led project management, strategy, production, & social media rollout that highlighted the art of Wane COD, Rime & Toper, Chino BYI, Micah, & Smart Crew. The boxtruck traversed through New York's most iconic neighborhoods over 5 months.
The TSQ Newsstand
Executive Production, Strategy, Artist/Talent Management, Magazine Development
The TSQ Newsstand was a recreation of the iconic NYC newsstand by Kimou Meyer, aka Grotesk. We worked with Doubleday & Cartwright to place the newsstand in Times Square for 10 days. We led production, artist management, social strategy, publication production, & press. The newsstand hosted an incredible roster of photographers & artists who sold limited pieces & contributed to a limited edition zine. Contributors included Jean Jullien, Barbara Kruger, Cheryl Dunn, Daniel Arnold, Chris Anderson, ONLY NY, and many more.
Miles Davis x OnlyNY
Production, Event Curation, Music Booking/Management, Social Strategy, Licensing Management, Gifting.
To celebrate the life and work of visionary jazz trumpeter Miles Davis, Doubleday & Cartwright partnered with OnlyNY, Legacy Recordings, and the Miles Davis Estate to produce a limited edition garment collection. We worked with D&C on the video production, account management of Sony, and launch event production held at OnlyNY's LES retail shop with live music by Keyon Harrold.
RCA x Jean Jullien
Strategy, Production
RCA Records created a new program, RCA Collective, that connects visual artists with musicians, fans, and cultural enthusiasts. For their kick-off capsule collection, we worked in partnership with art superstar, Jean Jullien.
Reigning Champ
Production, Strategy, Art Direction
Reigning Champ wanted to celebrate the release of their new capsule collection celebrating the 2017 MLS Cup Champions, Toronto FC. In collaboration with D&C we created The MLS Cup Champions Foosball Classic, a one-night table soccer tournament in Toronto, Canada. Specifically leading event fabrication, production, merchandise, and team development.
