Max Effort Training Club
The Max Effort Training Club is a 4-week program that combines daily strength workouts, foundational nutrition principles, coaching calls, and personalized habit guidelines. Created at a time when social distancing was at an all time high and the need for self-improvement was non-negotiable -- the program provides clients with a chance to check in with themselves daily, re-energize, and find accountability within a virtual community.
Session was looking to be a wellness destination that paired circuit & strength training with a community for a holistic approach to living your best life. We worked with SESSION to develop the brand, voice, visual identity, in-studio experience, marketing, seasonal merchandise, & community development. Graphic design work was done in collaboration with Natalie Shields and Naomi Otsu.
Seasonal merchandise development for Session including collections for Autumn Winter 2019, Spring Summer 2019, and Fall Winter 2020. Graphic design work was done in collaboration with Natalie Shields (AW2019) and Nadia Lung (SS2019 - FW 2020).
A weekend retreat
A gathering of like minds, from all walks of life, meeting to recharge and reset over two days and nights filled with health-focused programming. The weekend included a hike through the Poconos, breath workshop, & guests’ choice of either a total-body circuit workout or running program each morning. Fuel provided by Splendid Spoon, Hungry Root, & Core.
Essential Travel Kit
SESSION & TRUSS partnered to create the ultimate travel kit, a carry-on friendly pack filled with all the fitness, wellness, & beauty items you need to keep you looking, glow-ing, and feeling your best over the holiday season. The kit included a TRUSS workout pouch, SESSION water bottle, resistance bands, jump rope, Hudson Greens CBD oils, The Wing’s No Man’s Land, Golde superfood, & more. Images by Anna Sian.
Everyday People x SESSION
Everyday People co-founder and SESSION ambassador, Saada Ahmed, brought her community in for a Sunday workout.
Sports & Culture magazine, Victory Journal celebrated the release of a new issue twice annually. We worked with Victory Journal to produce the launch of issues 6 - 13 including event production, creative strategy, & partnerships. For the release of issue 11, we celebrated the women who work in sports & culture by developing a private reception that brought together filmmakers, photographers, editors, stylists, & many more.
Nike NYC Boxtruck
Nike tapped Doubleday & Cartwright to devise a NY-specific broadcast that would honor the subway trains that housed graffiti culture in the 80’s. D&C devised a five-part video & photo series with local graffiti artists. We led project management, strategy, production, & social media rollout that highlighted the art of Wane COD, Rime & Toper, Chino BYI, Micah, & Smart Crew. The boxtruck traversed through New York's most iconic neighborhoods over 5 months.
The TSQ Newsstand
The TSQ Newsstand was a recreation of the iconic NYC newsstand by Kimou Meyer, aka Grotesk. We worked with Doubleday & Cartwright to place the newsstand in Times Square for 10 days. We led production, artist management, social strategy, publication production, & press. The newsstand hosted an incredible roster of photographers & artists who sold limited pieces & contributed to a limited edition zine. Contributors included Jean Jullien, Barbara Kruger, Cheryl Dunn, Daniel Arnold, Chris Anderson, ONLY NY, and many more.
Miles Davis x OnlyNY
To celebrate the life and work of visionary jazz trumpeter Miles Davis, Doubleday & Cartwright partnered with OnlyNY, Legacy Recordings, and the Miles Davis Estate to produce a limited edition garment collection. We worked with D&C on the video production, account management of Sony, and launch event production held at OnlyNY's LES retail shop with live music by Keyon Harrold.
RCA x Jean Jullien
RCA Records created a new program, RCA Collective, that connects visual artists with musicians, fans, and cultural enthusiasts. For their kick-off capsule collection, we worked in partnership with art superstar, Jean Jullien.
Reigning Champ wanted to celebrate the release of their new capsule collection celebrating the 2017 MLS Cup Champions, Toronto FC. In collaboration with D&C we created The MLS Cup Champions Foosball Classic, a one-night table soccer tournament in Toronto, Canada. Specifically leading event fabrication, production, merchandise, and team development.